Myths, Morphs and Memes present ‘Groupmind’ where visitors are invited to contribute to collaborative, cumulative cultural experiments. We are interested in how ideas and information, in the shape of stories and drawings, are transmitted through minds across generations. We invite you to enter into a communicative activity which has consequences – you may influence the behaviour of others! Psychologist, Dr. Julie Coultas will be looking at the cultural transmission of myths. Why do we pass on some information whilst forgetting other aspects of a story? Artist, Rachel Cohen will be using drawings to demonstrate mimetic evolution in action. Is it possible to reproduce a drawing from instructions, like a recipe? Psychologist, Dr. Nicola Yuill will be inviting you to use the iPad to play a game of picture consequences as the surrealists did in searching for the ‘unconscious reality in the personality of the group’. Artist, Patricia Thornton will be encouraging you to take part in creating a collaborative morphing map.